My name is Parmis Tavassinejad, born in 1990 in Tehran, Iran, into a family deeply rooted in the arts. Growing up, I was surrounded by a rich tapestry of creativity—from painting and poetry to Iranian literature and culture. These influences shaped my understanding of art from a young age. However, my journey took an unexpected turn at 16, when my family decided to immigrate to Canada. This transition catapulted me into a world vastly different from the one I had known, challenging me to break free from traditional patterns and embrace a new, unfamiliar reality.

In Canada, I pursued graphic design at BCIT, equipping myself with technical skills that complemented my artistic background. Shortly after, I returned to the Middle East and began working in marketing, a field that seemed to contrast with my creative inclinations. Despite my natural talent and my family’s support in the arts, I found myself drawn to business and marketing—perhaps influenced by the financial pressures that often accompany migration. This path allowed me to explore my creativity through a different lens, designing campaigns and visual merchandising projects that thrived on innovative thinking.

One of the transformative materials I encountered during this period was plexiglass. While designing storefront displays, I discovered mirrored plexiglass. Although it didn’t align with the brand requirements at the time, the material fascinated me. Its reflective qualities lingered in my mind long after I left that job. A serendipitous return to my family’s gallery later gave me the time and space to revisit my creative roots. I began experimenting with mirrored plexiglass, integrating calligraphy and graphic design with materials like copper, gold leaf, and silver. The reactions to my work—a mix of curiosity and intrigue—revealed the power of ambiguity and mystery in art. I delighted in challenging viewers’ perceptions and provoking deeper thought.

During this period of self-discovery, I often traveled back and forth between Canada and Iran. One pivotal moment occurred while I was working on visual merchandising for a large store. Descending an escalator, I caught a glimpse of my reflection on a glass panel. Strangely, it wasn’t my current self I saw but a vivid image of my 4-year-old self. This surreal experience reminded me of how much I had grown and how far I had traveled—physically, emotionally, and spiritually. It also highlighted the multicultural environment I was now part of, where I was constantly exposed to new ideas and perspectives that reshaped my understanding of identity and belonging.
This revelation deepened my curiosity about the stories and beliefs of others. Conversations with colleagues of diverse backgrounds challenged my preconceived notions and inspired me to think more openly. Shortly afterward, in 2019, I began group therapy sessions. These sessions became a safe space to explore my beliefs, fears, and misconceptions. I realized that our thoughts are often shaped by learned patterns, and true growth comes from questioning and redefining those patterns.

Through therapy, I also reflected on the mirrored plexiglass I had been working with. While it was aesthetically pleasing, I recognized that it was merely a mimicry of real reflection—a plastic substitute for the authenticity of glass and mirrors. Determined to explore the true essence of reflection, I delved into the traditional art of Iranian mirror work. This wasn’t an easy path; the craft was taught by elderly masters living in remote areas, and bridging the gap between modernity and their traditional methods was a challenge. Yet, my detail-oriented nature and passion for the craft propelled me forward.

The result was a series of artworks I call “Mehrabs,” or sanctuaries. These creations are deeply personal, reflecting the cultural, familial, and spiritual layers that define me. Each piece is a mosaic of shattered mirrors arranged in geometric patterns, embodying my journey of breaking, rebuilding, and rediscovering myself. The first time I lit a candle in one of these mirrored sanctuaries, I saw my reflection multiply thousands of times, each fragment revealing a different aspect of my identity.

This profound experience solidified my belief in the importance of self-discovery. In today’s fast-paced, hyperconnected world, especially for our generation and beyond 2025, finding one’s true self amidst external influences is paramount. My artistic journey, rooted in exploration and personal growth, has transformed these mirrored sanctuaries into safe spaces for introspection and self-awareness. Through my work, I hope to inspire others to embark on their own journeys of self-discovery, embracing the beauty of their multifaceted identities.